Turning Amazon wholesale products into a 6-figure business may sound like a dream—but for thousands of smart sellers, it’s a reality. The wholesale model is one of the fastest, most scalable, and proven methods to build a successful Amazon store. With the right strategy, sourcing from trusted wholesale suppliers in the USA and working with top wholesale suppliers can take your business to new heights.
In this guide, we’ll break down every step you need to follow to grow from your first sale to six figures and beyond using Amazon wholesale products.
Why Wholesale on Amazon Works
Wholesale means buying products in bulk directly from wholesalers in the USA or brand-approved distributors in the USA, then selling them on Amazon. Here’s why it’s such a powerful model:
- High Profit Margins on proven products
- Lower Risk than private label or dropshipping
- Faster Scaling due to brand-name credibility
- Long-Term Stability with recurring income
Step 1: Set Up a Legitimate Business
To work with top wholesale suppliers in the USA, you need:
- A registered business (LLC or Corporation)
- EIN (Employer Identification Number)
- Resale certificate (exempting you from sales tax on inventory)
- Amazon Seller Account (preferably Professional Plan)
Step 2: Do Market Research
Before sourcing anything, find products with consistent demand and low competition. Use tools like:
- Helium 10
- Jungle Scout
- Keepa (to track price and sales trends)
Look for:
- Low BSR (Best Seller Rank)
- High monthly sales
- Stable pricing
- Few FBA sellers (ideally less than 10)
Bonus Tip: Focus on categories like Health, Beauty, Grocery, or Tools—where grocery distributors in the USA and other niche suppliers dominate.
Step 3: Find the Right Wholesale Suppliers
A 6-figure business depends on trusted wholesale suppliers in the USA. Here’s how to find them:
- Online Directories: Use platforms like SaleHoo, ThomasNet, or Worldwide Brands.
- Trade Shows: Attend events like ASD Market Week.
- Brand Outreach: Contact brands directly for authorized distributor lists.
Vet suppliers for:
- Authenticity and authorization
- MOQ (Minimum Order Quantities)
- Shipping times and return policies
- Ability to provide Amazon-compliant invoices
Step 4: Build Relationships and Negotiate
Don’t just be a buyer—be a business partner.
- Ask for better pricing on volume
- Negotiate payment terms (Net 15, Net 30)
- Request exclusivity on products or regions
Establishing a long-term relationship with a best wholesale supplier gives you access to better deals, priority inventory, and insider information.
Step 5: Start Small, Then Scale
Order an initial batch to:
- Test demand
- Validate the supplier
- Optimize your Amazon listings
Once sales start rolling in:
- Reinvest profits into bigger orders
- Add more SKUs from the same or new distributors in the USA
- Scale ad campaigns with Amazon PPC
Step 6: Optimize Your Amazon Store
To make your wholesale products stand out:
- Use SEO-friendly titles with keywords
- Add high-quality images
- Write compelling bullet points and descriptions
- Manage pricing to stay competitive
Monitor metrics like:
- Buy Box ownership
- Inventory turnover
- ROI per product
Step 7: Expand Your Supplier Base
Once you hit consistent profits:
- Onboard new suppliers
- Explore niche categories
- Reach out to grocery distributors in the USA, beauty suppliers, and home goods wholesalers
The more reliable inventory sources you have, the more resilient and scalable your business becomes.
Step 8: Automate and Outsource
To truly hit 6-figures and beyond, start delegating:
- Use a VA to manage orders and customer service
- Hire a repricing tool (like Aura or BQool)
- Automate inventory management
- Partner with a 3PL (third-party logistics) provider if not using FBA
Common Mistakes to Avoid
- Sourcing from unauthorized or overseas suppliers
- Ignoring Amazon’s policy on restricted brands
- Not managing cash flow and reinvestment
- Failing to track key metrics like ROI, BSR, and Buy Box share
Final Thoughts
Building a 6-figure business on Amazon with wholesale products is very doable—but it requires focus, consistency, and the right partners. By sourcing from top wholesale suppliers in the USA, staying data-driven, and reinvesting profits wisely, you’ll create a sustainable, scalable business.
Don’t wait for the “perfect time.” Start building your wholesale business today with trusted partners and a clear plan. Your 6-figure Amazon store is within reach.
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