Selling wholesale on Amazon has become one of the most profitable e-commerce models for businesses looking to scale. By sourcing products from a trusted wholesale supplier in the USA, sellers can take advantage of bulk purchasing and resell products on Amazon for a significant profit. Whether you are new to Amazon FBA wholesale or looking to optimize your current business, this step-by-step guide will walk you through the entire process, from sourcing wholesale items to selling successfully.
What is Amazon FBA Wholesale?
Amazon FBA (Fulfillment by Amazon) allows sellers to store their products in Amazon’s fulfillment centers, where Amazon handles storage, packing, shipping, and customer service. Amazon FBA wholesale is a model in which sellers purchase products in bulk from wholesale suppliers in the USA and send them directly to Amazon’s warehouses. This eliminates the hassle of inventory management and logistics while allowing you to focus on sourcing profitable products and growing your business.
Step 1: Research and Find a Trusted Wholesale Supplier in the USA
The foundation of selling wholesale on Amazon is finding reliable wholesale suppliers for Amazon sellers. Here’s how to source the best suppliers:
- Search Online Directories: Websites like SaleHoo, Wholesale Central, and Worldwide Brands list verified wholesalers.
- Attend Trade Shows: Trade shows such as ASD Market Week and the National Hardware Show help you connect with trusted wholesale suppliers in the USA.
- Contact Manufacturers: Reach out to manufacturers and ask for a list of their authorized wholesale distributors.
- Join Wholesale Groups: Online communities, such as Facebook groups or LinkedIn, offer insights into reputable suppliers.
- Check Reviews and Ratings: Always verify the credibility of a supplier by checking customer reviews and business ratings.
Step 2: Select the Best Wholesale Items to Sell on Amazon
Choosing profitable products is essential for success in selling wholesale on Amazon. Here are key factors to consider:
- High Demand & Low Competition: Use tools like Jungle Scout and Helium 10 to analyze market trends.
- Profit Margins: Ensure the cost of goods allows for a reasonable profit after Amazon fees.
- Brand Authorization: Avoid counterfeit claims by sourcing directly from authorized suppliers.
- Size & Weight: Smaller, lightweight items reduce shipping and storage costs.
- Non-Seasonal Products: Sell items that are in demand year-round to maintain steady revenue.
Step 3: Create an Amazon Seller Account
Before listing your wholesale products, you need to set up an Amazon seller account:
- Go to Amazon Seller Central (sellercentral.amazon.com).
- Choose a Selling Plan:
- Individual Plan ($0.99 per sale) – for beginners.
- Professional Plan ($39.99 per month) – for high-volume sellers.
- Provide Business Information: Tax ID, bank details, and business verification documents.
- Set Up FBA: Opt for Fulfillment by Amazon to let Amazon handle logistics.
Step 4: Buy Products in Bulk from Wholesale Suppliers
Once you’ve identified your wholesale supplier in the USA, place a bulk order. Here’s how:
- Negotiate Pricing: Bulk purchases often come with discounts.
- Request Samples: Always test product quality before committing to large orders.
- Understand MOQ (Minimum Order Quantity): Some suppliers require a minimum purchase amount.
- Arrange Shipment to Amazon FBA: Use a freight forwarder or ship directly to Amazon fulfillment centers.
Step 5: List Your Products on Amazon
After receiving your inventory, follow these steps to list your products:
- Log into Amazon Seller Central and click “Add a Product.”
- Check if the Product Exists: If it does, you can list under the existing ASIN.
- Create a New Listing (if needed): Provide detailed product descriptions, images, and bullet points.
- Set Competitive Pricing: Use Amazon’s pricing tools or third-party repricers to stay competitive.
- Optimize for SEO: Use keywords like “wholesale supplier in the USA”, “selling wholesale on Amazon”, and “wholesale items to sell on Amazon” in your product title and description.
Step 6: Ship Your Products to Amazon FBA
Once your listings are live, you need to ship your inventory to Amazon’s fulfillment centers:
- Label Your Products: Use Amazon’s barcode system (FNSKU) for tracking.
- Pack According to Amazon’s Guidelines: Follow Amazon’s packaging requirements to avoid delays.
- Ship via Partnered Carriers: Amazon provides discounted shipping options for FBA sellers.
Step 7: Promote Your Amazon Wholesale Business
Marketing is key to increasing sales and visibility. Here are some effective strategies:
- Amazon PPC Advertising: Run sponsored ads to increase product visibility.
- Optimize Product Listings: Use high-quality images, engaging descriptions, and customer reviews.
- Leverage Social Media & Influencers: Drive external traffic to your Amazon store.
- Offer Discounts & Deals: Encourage first-time buyers with limited-time discounts.
Step 8: Monitor Performance & Scale Your Business
Once you start making sales, analyze your business performance:
- Use Amazon Seller Analytics: Track sales, profit margins, and customer feedback.
- Expand Your Product Line: Source new wholesale items to sell on Amazon to scale your business.
- Build Relationships with Suppliers: Strong supplier relationships lead to better pricing and exclusive deals.
- Automate Your Business: Use tools like InventoryLab and RepricerExpress to manage inventory and pricing efficiently.
Conclusion
Starting and growing an Amazon wholesale business requires careful planning, the right supplier partnerships, and an effective selling strategy. By sourcing products from a trusted wholesale supplier in the USA, optimizing your Amazon listings, and leveraging FBA, you can build a profitable and scalable business. Follow these steps, stay consistent, and you’ll be on your way to success in selling wholesale on Amazon!
Add a Comment